Brand Repositioning Case Studies
Building a brand reputation can be a complicated process. In fact, it can take years to build an identity and seconds to destroy it. Especially in today’s highly connected digital world. A company can build its reputation on a commitment to outstanding customer service or the use of luxurious materials in its products. Alternatively, the […]
How to Choose a Brand Name
Your brand name plays an important role in the growth of your business. A great brand name is more than just something that looks good on your business card or is funny. Moreover, it is not great because you like it. It is great because it communicates something to the customer. However, choosing the right […]
Few Famous Creative Print Ads
Creative advertising is an advertising method that brings together a brigade of creative people to imaginative share your brand story and creates advertising campaigns that can punch and optimize conversions. Creative advertising has proven to be more results-oriented. According to his 30-year study of advertising campaigns by author James Harman et al., creative advertising delivers […]
Co-Branding? Strategies, Benefits, and Examples
Are you looking for ways to increase your brand’s visibility and boost your customer base? Co-branding could be the answer. Co-branding is a marketing strategy that combines two or more brands to create a new, unique product or service. In this article, we’ll explore the strategies, benefits, and examples of co-branding. We’ll look at how […]
